Koichi Hashiguchi
2015年より東京を拠点に活動を開始
2016年よりLOYALTY FLOWERS 名義で 花自身を新たな解釈とともに 見つめ直すプロジェクトを始動 数々のアーティストとコラボレーションしフラワーディレクションを行う
物心ついた時から花に囲まれた環境で育ち、 そこで感じた花一つ一つの美しさの本質を追求。
ストリートカルチャーからインスパイアされた花は日本の生け花の感性をちながらも
エネルギッシュでエッジの効いた作品である。
広告を始めコスメビジュアルでのフラワーディレクション、多数のマガジン等でも
アートディレクションを行い 自身のバックボーンでもあるストリートカルチャー、
音楽との融和性も高く、クラブイベント等のアンダーグラウンドシーンでの装飾にも定評がある。
花を媒体として日常に潜むインスピレーションから
本質的エネルギーを昇華させることをライフワークとしている。
In 2016, started a project under the name of LOYALTY FLOWERS
to reinterpret flowers with a new interpretation of flowers themselves.
He grew up in an environment surrounded by flowers for as long as he can remember,
and has pursued the essence of the beauty of each and every flower he has felt there.
Inspired by street culture, his flowers are inspired by the sensibility of Japanese ikebana,
while at the same time being energetic and edgy.
The work is energetic and edgy, while at the same time incorporating
the sensibility of Japanese ikebana.
He has been involved in flower direction for advertisements,
cosmetic visuals, and numerous magazines.
He also works as an art director for many magazines,
and has a strong affinity with street culture and music, which are his own backbone.
He has a high affinity with street culture and music,
which is his own backbone, and has an established reputation for
decorating club events and other underground scenes.
Using flowers as a medium, he sublimates the essential energy
from the inspirations that lurk in everyday life.
His life's work is to sublimate the essential energy
from everyday inspirations using flowers as a medium.